Merchandiser fails to live up to analysts expectations, stock market dives. You’ve seen the headline before as you watch your stocks, mutual funds, 401K, etc. wither up and retirement seems a fantasy. Who are these self appointed “experts” that are always making these projections? Why is it always the fault of the company if they don’t live up to them? Management wants a sales projection. Middle management knows it is managerial suicide to predict a downturn in sales (even though all indicators... Sign in to see full entry.