Unofficial Slogan, "Armpit Of New York", Remains Unofficial
New Jersey was in search of a new state slogan. When an ad agency presented them with "We'll Win You Over", the slogan was rejected and the idea was lofted to hold an open contest for the state's new slogan. Among the final group of slogans voted on were "Expect the Unexpected," "Love at First... Sign in to see full entry.