Naut's Tidbits & Snippets: Today’s Special – Lickable Magazines...

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Friday, February 29, 2008

Today’s Special – Lickable Magazines...

Just as scent strips revolutionized perfume advertising, a grape juice brand is being marketed inside magazines with ‘lick strips’ offering a taste of the product. Each strip features a use-once cover that lets you know someone has already slurped the magazine. The creation of marketing firm First... Sign in to see full entry.

posted by Nautikos at 5:31 AM | add or view comments (33) | link to this | view only this entry
February 2008
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Curiosities and other things I come across in my reading but can't spend much time on. Sometimes scientific, sometimes not, with sources wherever possible.

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