Naut's Tidbits & Snippets: And in Austin: Homeless People - Walking Wi-Fi Hotspots at $2 per min...

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Monday, March 12, 2012

And in Austin: Homeless People - Walking Wi-Fi Hotspots at $2 per min...

A marketing stunt where homeless people were turned into walking internet hotspots with T-shirts proclaiming 'I'm a 4G hotspot' has caused an outcry in Texas. Branding agency BBH was forced to defend its 'Homeless Hotspots' initiative after it was described as 'dystopian' - and lambasted as a... Sign in to see full entry.

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March 2012
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