Chrysler and Celine in cross-promotional deal
It seems that Hollywood stars and popular singers are doing increasing numbers of US ads after years of ensuring that they only did ads abroad so as to not dilute their name and brand domestically. According to this New York Times story (registration required):
The Chrysler Group on Tuesday will announce a broad-based partnership with Celine Dion, the 34-year-old French Canadian chanteuse, and Sony Music Entertainment that will include appearances in advertisements, cross promotions of her music with the cars and even a special Chrysler song she will croon. The terms of the three-year deal were not disclosed, though it will pay Ms. Dion in the tens of millions of dollars.
...George Murphy, senior vice president of global brand marketing at Chrysler, said "we'll integrate everything about our brand into hers, and she'll integrate her brand into ours."
"Can you imagine putting her with her baby René in the back of one of our minivans and having her sing one of her love ballads?" he added. "We'd have all of America crying. Seriously."