Yahoo Search in Times Square...and beyond
Google has Yahoo on the run...with a new advertising blitz from New York to San Francisco (I really liked the first Yahoo Personals campaign that used drawings/cartoons to convey the dating process) according to this Wall Street Journal story (subscription required):
The Sunnyvale, Calif., Internet company recently kicked off a national ad campaign with a state-of-the-art billboard that shows 20-minute-delayed Internet searches from Yahoo users in the U.S. The billboard spans 7,000 square feet, or 22 floors, and 11 screens. New Yorkers and visitors to the Big Apple will be able to watch different "live" Web search queries as they occur for 15 minutes every hour for a month. Yahoo will display search queries from different U.S. cities. The 20-minute delay allows filtering for offensive content or redundancy. Yahoo also is showing ads on television, online, street billboards and in print publications to get the message out. It is even hiring live "searchers" to walk around Boston, Chicago, New York and San Francisco carrying a 5-foot-long search bar.