The naming of a new "Wonder Drug!" How do they come up with a name?
Have you also wondered how the pharmaceutical companies name the drugs that they put on the market, who names them, and what criteria they use when picking a name? I imagine that a committee of employees holds a brainstorming session, before coming up with a name. Committees may not be the best choice, for coming up with an answer to most important decisions. I think that committees designed the elephant, moose, camel, dugong, ostrich, platypus and the giraffe! I could have done better, all by... Sign in to see full entry.