Don't Judge a Book by its Cover
They always say "don't judge a book by its cover..." and we all know that; we also all know that the cover doesn't necessarily reflect what's "inside" the book. Sometimes a cover looks awesome but the content of the book is not that great, and sometimes it's vice versa. But in marketing terms, who are we kidding? For a book to make good sales and attract readers, it has to have a (at least) good cover, because the cover is the first thing that the customer, or reader, sees. Then he/she would... Sign in to see full entry.