When you have a Favorites list, look at it, and see the subliminal message to "Remove," it gives the reader and writer the feeling that this posting should be removed. I seriously suggest that the company rephrase this to "Remove from my favorites list." And, I don't know if readers have access to this or not, but "Delete" gives the same feeling. Please don't use that word when the non-writer is reading somebody else's post. The company wouldn't be doing that, would it?