Enhanced water gains momentum
Revive, a "purplish, fruit-flavored water laced with vitamin B and potassium" is sold by Energy Brands, a fast-growing company according to this Fortune article:
The product represents a tiny but growing niche in the $7.7-billion-a-year bottled-water industry, which is also expanding. According to Beverage Marketing, in 1991 the average American bought 9.3 gallons of nature's best (not counting tap water). Ten years later that figure had more than doubled, to 19.5 gallons of bottled water per person. So far, enhanced water represents just 1% to 2% of all bottled waters, but between 2000 and 2001 its sales more than quadrupled, from $20 million to $85 million. Analysts say it's still gathering momentum.