Ready, Fire, Aim! - Mihail's Public Blog: Yahoo announces additional premium subscription services

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Thursday, February 13, 2003

Yahoo announces additional premium subscription services

Following in the footsteps of AOL and MSN, Yahoo also announces Bring Your Own Access among other premium services, according to this Wall Street Journal story (subscription required):

Yahoo Inc., continuing a diversification strategy, said it plans to begin selling a package of premium services in the first half of the year to consumers who arrange their own Internet access.

...Most consumers now rely on Yahoo for free services, but Yahoo is trying to diversify from that advertising-supported business. Of more than 213 million users, only 2.2 million pay the company for services.

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