Marketers' new tactics in the post-Google era
Marketers find a new way to reach their audience a la Google according to this New York Times story (registration required):
A web site built by MSN for Lexus, the maker of luxury cars, hopes to attract customers by applying the increasingly important dictum of online advertising: make yourself useful.
The site, called Luxury for Living, contains links to Lexus advertisements, but it is dominated by lifestyle information on topics including luxury hotels, high-technology homes and farmers' markets. It also contains links to outside sites like Slate.com and MSNBC.com. Hoping to make users feel relaxed and pampered, the site plays music: piano, jazz or "new luxury," the music from Lexus commercials.