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Tuesday, February 11, 2003

MSN Search beta influenced by Google, the #1 brand of 2002

A beta of the new MSN Search was launched today that forgoes banner advertisements and the MSN network navigation column for search results influenced by the clean and fast Google search page according to this CNET News.com story:

MSN says that "more people use MSN Search than any other search service," according to figures from researcher ComScore Media Metrix. But figures from an alternate market research firm, Nielsen/NetRatings, show that Google claims this title, reaching about 37.3 million people in the United States in the month of December. Yahoo Search follows with 36.5 million visitors, and MSN Search is third with 34.3 million.

Illustrating its power, Google was recently named the leading brand in 2002 over names like Apple Computer and Coke, according to marketing company Interbrand.

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