Ready, Fire, Aim! - Mihail's Public Blog: Cola market stats for the heck of it

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Friday, January 10, 2003

Cola market stats for the heck of it

I find all kinds of stats really interesting...so here's one on the cola market according to this Wall Street Journal story on a company that makes sodas competing with Coke and Pepsi. All I have to say is that I'll always drink Coke...and if I can find it, Fanta Orange! :)

[Cott Corp.] the once-moribund company today is quietly giving its big brand-name rivals, Coca-Cola Co. and PepsiCo Inc., a run for their money by churning out new, copycat products in jazzy packages at competitive prices. From 1999 through 2001, Cott's share of the U.S. carbonated soft-drink market climbed 0.7 percentage point to 3.8%, while Coke lost ground during the same period, falling to 43.7% of the market from 44.1%, and Pepsi barely inched up to 31.6% from 31.4%, according to a closely watched survey by industry newsletter Beverage Digest.

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