Startup names continue to shorten, lives don't necessarily lengthen!
While the dotcom era may be over and Google has made memorable URLs redundant, entrepreneurs are still going for the short power-name according to this Wall Street Journal story (subscription required):
A list of 645 recently funded start-ups put together by Pricewaterhouse showed that the average length for a company name these days is just 14 letters. By contrast, the average for the first dozen companies in the Dow Jones Industrial Average back in 1896 was 18 letters.
One reason for the 22% decline is that today's entrepreneurs, judging from the Pricewaterhouse list, remain enthralled with power names that are short and Latinate: Trakus, Inmedius, Finatus. It's like roll call in the ancient Roman Senate.