Ready, Fire, Aim! - Mihail's Public Blog: Yep, the Web is changing how we shop -- Christmas Trees at Walmart.com

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Friday, December 20, 2002

Yep, the Web is changing how we shop -- Christmas Trees at Walmart.com

Have you been dashing thru the Web to find a Christmas tree this year? This Associated Press story on the Wall Street Journal site was surprising even to me, especially the fact that a discount behemoth like Walmart would be in on the action (the chain began selling Fraser firs online last year...consistent with its decision to sell certain bigger items online):

Hal Gimlin, 58, owns Omni Farms (www.omnifarm.com), which helped pioneer the mail-order Christmas tree industry in North Carolina, shipping trees through the mail for 15 years.

...He now sells about 30,000 trees a year on the wholesale market. Mr. Gimlin also fills about 2,000 online orders from people who log onto Omni Farm's Web site. This year he sold every tree he could find that met his strict requirements for the online venture.

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