Yahoo revenue diversification continues
Yahoo's Terry Semel reports on its continuing success at a media conference sponsored by CSFB this week according to this Wall Street Journal story (subscription required):
In the third quarter, Yahoo's ad sales accounted for 59% of total revenue, down from 90% in previous quarters. That business, which includes both traditional brand and newfangled sponsored-search advertising, grew by 22% year over year. Sponsored searches are targeted ads on search pages generated by particular terms.
But the "listings and fees" business, which includes Internet access and premium services, more than doubled and accounted for 34% of total revenue. Yahoo's transactions business also more than doubled.
...Yahoo still expects to reach two million paid users by year's end and 10 million in three to four years. Slightly more than 1.5 million of Yahoo's 200 million users were paying service fees at the end of the third quarter. The company hopes to bring in $5 to $10 a month per paid user.