Ready, Fire, Aim! - Mihail's Public Blog: AOL focuses on broadband users

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Tuesday, December 3, 2002

AOL focuses on broadband users

According to this New York Times story (registration required):

AOL Time Warner yesterday presented a new strategy for its AOL division to compete for high-speed Internet users, acknowledging that the service that helped make the Internet a mass medium is now in danger of falling behind as consumers seek faster connections online.

AOL Time Warner said AOL was redirecting its efforts toward marketing an upgraded version of its high-speed service intended to take advantage of the elaborate multimedia potential of high-speed Internet connections, partly by offering music and videos from its sister companies. AOL said it would seek to persuade high-speed users to pay an additional monthly fee of about $15 for its service even after buying broadband access from another company for as much as $50 a month.

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