Bezos' letter about success of apparel store beta, launch
Part of the Jeff Bezos' letter customers received yesterday announcing the end of a successful beta for Project Ruby or the new Apparel & Accessories Store:
We asked people to find and tell us about warts in the preview version of our new Apparel and Accessories store, and they did (thank you!). While they were at it, they also bought a few things. Much to our surprise, in just the first few days of the beta, customers ordered:
* 14,487 shirts (Polo Ralph Lauren button-downs to DKNY blouses)
* 1,843 jackets (Old Navy fleece to Polartec windbreakers)...
* 3,287 pairs of underwear (Jockey briefs to Hugo Boss boxers). We all need clean underwear, right?
;) Can you see me rolling my eyes?