McDonalds in France: Eat less of our fast food
In a first, McDonald's in France is telling customers that children should eat less of its fast food that is now under attack from critics via lawsuits, according to this New York Times story (registration required):
In an "advertorial" about obesity in children that appeared in the magazine Femme Actuelle in May, McDonald's France said the number of visits to its outlets should be limited. Forbidding children from eating fast food would be counterproductive, it said. "However, there is no reason to eat excessive amounts of junk food, nor go more than once a week to McDonald's."
A spokesman for McDonald's in the United States said the company did not agree with the views expressed in the advertorial.
"This is the opinion of one consultant in France," the company said in a statement. "We do not share this view at all."
...McDonald's also described as frivolous a lawsuit that Mr. Banzhaf's law students filed against the company for not disclosing that it used beef tallow in making its fries. But the company paid $12.5 million in March to settle the case, he said.