Madonna's new look is old
I grew up with Madonna. I love her music. But the new Gap ads overseen by a friend who heads up their brand and marketing leaves much to be desired. They hardly appeal to Gap's main customer base, the same customer base that left in droves when the Gap became too trendy.
Now, the Gap thinks Madonna's interpretation of gangsta style with the help of Missy Elliott (Missy who?) is going to keep us there, or bring new converts to the Gap? Hmm, not a good move. May be time to sell all your Gap stock. Her last album, Music, was good. She reinvented herself and it worked. This time it sure as heck is not working. Not the music. Not the new ads (for which she made $10M and will get distribution of her children's book). Maybe the children's book will do well. Here's the related New York Times story:
For some the Gap ad is risky business. "It screams, I'm not old, I'm not old," said David Wolfe, creative director at the Doneger Group, which tracks fashion trends. "I don't think Madonna has the mass appeal she had when she was truly the age that she is trying to look," Mr. Wolfe maintained.