Ready, Fire, Aim! - Mihail's Public Blog: Borders' KeepMedia provides unlimited access to mag archives for $4.95/mth

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Thursday, July 31, 2003

Borders' KeepMedia provides unlimited access to mag archives for $4.95/mth

Louis Borders, most famous for founding Borders books and the biggest dotcom failure Webvan, is now back with his newest content startup according to this San Francisco Chronicle story:

With KeepMedia, which started Monday afternoon, the sadder but wiser Borders is back in business with a more modest attempt to marry technology with the mass market, this time in a field that is littered with past failures: paid Internet content.

Borders said his new venture has the potential to be the "category killer" that Webvan never was. For a subscription fee of $4.95 per month, KeepMedia provides access to the archives of 140 magazines and some newspaper columns, going back 10 years.

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