Ready, Fire, Aim! - Mihail's Public Blog: Sprint to market NetLedger's hosted applications

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Thursday, October 24, 2002

Sprint to market NetLedger's hosted applications

Sprint will market Larry Ellison-majority owned NetLedger's hosted accounting and sales applications to its broadband subscribers according to this News.com story. Launched in 1998, NetLedger competes with the other hosted application success story, Salesforce.com.

Under terms of the deal, Sprint will promote NetLedger's hosted-application package to more than 24,000 small business customers of its DSL (digital subscriber line) service.

Users of hosted applications access the programs over the Internet as they would a Web page--rather than licensing and installing applications on their own computers. The task of housing and maintaining the software is then left to its developer or a third party. NetLedger recommends customers use a high-speed Internet connection in conjunction with its applications, hence the Sprint relationship.  

NetLedger has similar marketing arrangements with national retail chain Office Max and payroll services company Automatic Data Processing. The company hopes such deals will help it reach its goal of having positive cash flow in the second quarter of 2003 and doubling revenue next year with an in-house sales force of just 35 people. NetLedger said it so far has 5,700 customers.

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