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Thursday, October 24, 2002

Apple expected to hit Target with iPods

Apple is expected to go further mainstream by selling its MP3-playing iPods thru Target according to this News.com story:

Wolf estimated that Apple might be able to sell as many as half a million of the devices this quarter, assuming that the company can grab about 15 percent of the world market for portable music players and that sales reach the 4 million units that some market researchers are projecting.

...In September, Apple announced that electronics retailer Best Buy would carry the iPod. Adding Target is key for Apple, Wolf said, because the retail chain has more than twice as many locations as Best Buy.

"It's a hot chain," Wolf said of the discount retailer.

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