Expedia profitable, increases site conversion to 6.7%
Interesting. Expedia Inc. posted a sharp increase in third-quarter net income as vacation bookings and revenue more than doubled at this popular travel site, according to this Wall Street Journal story (subscription required). Most importantly, since many users like myself just use sites like Expedia and Travelocity to check prices, not purchase reservations:
The company also reported that "conversion," or the average monthly percentage of visitors who purchased travel on Expedia.com, increased to 6.7% from 5.5% in the year-earlier period.