Ready, Fire, Aim! - Mihail's Public Blog: The power of the Internet and email sells millions of Iraqi deck of cards!

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Monday, June 9, 2003

The power of the Internet and email sells millions of Iraqi deck of cards!

How one entrepreneur cashed in on the short Iraqi war according to this New York Times story (registration required):

As he tapped out an e-mail message early one Monday morning in April, Zac Brandenberg had no idea the kind of success he would achieve. At 2:30 a.m. he pushed a button on his keyboard, sending two million copies of the message scampering across the Internet imploring their recipients to "Get the `Iraqi Most Wanted' Deck of Cards!"

...Hundreds of millions of e-mail messages about the cards have been sent since, and some 1.5 million decks have been sold by GreatUSAflags.com, a Web site owned by JDR, based in Los Angeles, and its partner, Lionstone International, which is based here. Other companies have sold a total of more than one million decks, making the Iraqi cards one of the fastest-selling fad products in history.

 

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