Print Spanish language market heating up
The print Spanish language market is heating up with two former Wall Street Journal journalists starting a series of tabloid-size newspapers according to this New York Times story (registration required):
Driving all this maneuvering, in large part, is the lure of advertising revenue. According to the Latino Print Network, the more than 650 Spanish-language newspapers in this country - including 40 that publish daily and 304 that publish weekly - earned an estimated $854 million in combined advertising revenue in 2003. That represents an industrywide increase of $743 million, or 670 percent, since 1990, and $258 million, or 43 percent, since 2000.
Over the same period, the readership of Spanish-language daily newspapers has grown - from 440,000 in 1990 (when there were 14 such publications) to 1.4 million in 2000 (when there were 34) to 1.8 million last year, according to the Latino Print Network.