Virtual rift in cocktail conversations
Online grocery delivery is causing problems for many who don't live on the right street for delivery according to this New York Times story (registration required):
Before FreshDirect's delivery staff of 200 opens a neighborhood, Mr. Ackerman said, there must be sufficient demand to offset the delivery costs. Demand is measured by counting the number of advance registrations from an area.
...Still, many Lower East Siders feel left out. "FreshDirect is this cool thing that other people in the city are trying," Mr. Steele said. "You want to be able to talk about it at a cocktail party. They're cutting us out of cocktail conversation."