Techdance
According to this Wired News story, companies such as HP and LG (pitching its $10K plasma screens to their target audience, people who like to watch movies) are big around Park City. Ben Affleck showed up (even with J. Lo gone) to pose with HP products related to a Project Greenlight announcment. More news from Sundance from this BN blogger on the growth of digital technologies and BloggingSundance.com.
Sundance is the Super Bowl of film festivals, at least in terms of advertising. During the 11 days of the Sundance Film Festival, held each January, this tiny ski town grows thick with corporate logos -- on banners, tote bags, vans, ski hats and, of course, on movie screens.
This year, tech companies are among the most prominent, with HP, Sony, Microsoft and LG Electronics each paying an undisclosed amount to sponsor the festival. Overall, about one-fourth of Sundance's official sponsors come from the tech industry.