Web best way to reach business decision makers
According to AdAge, research conducted online by Nielsen/NetRatings' @plan and Minnesota Opinion Research, in conjunction with washingtonpost.com (surveying nearly 1,000 business decision-makers) found that,
60% of those polled said the Web is the best way for advertisers to reach them. Nearly 50% of participants said the Web has influenced them to make a purchase or obtain a service for their business, and 50% of the respondents who increased their Web usage in the last year said they decreased TV viewing.
Other traditional media were also affected, the study found: 47% of those polled decreased their newspaper readership; 45% magazine readership; and 18% decreased radio listenership. Of those polled, 77% said the Web is the place they find out about new products and companies.
Excluding e-mail, 92% of respondents said they read general news during the workday; 45% read financial news and checked stocks.