Your memoir...published and sold by Borders
Borders is getting into the self-publishing market according to this New York Times story (registration required) and pitching its shelf space as an incentive. Since September is has been conducting trials in six Philadelphia-area stores:
"It's easy to publish your own book!" the "Borders Personal Publishing" leaflets proclaim. Pay $4.99. Take home a kit. Send in your manuscript and $199. A month or so later, presto. Ten paperback copies of your novel, memoir or cookbook arrive.
Fork over $499, and you can get the upscale "Professional Publication" option. Your book gets an International Standard Book Number, publishing's equivalent of an ID number and is made available on Borders.com, and the Philadelphia store makes space on its shelves for five copies.