To The Fairest: Protecting the Brand

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Monday, November 4, 2013

Protecting the Brand

At the company managers often use the phrase "protecting the brand." What does that mean exactly? It means protecting an idea - specifically, the idea people have in their heads when they think about Apple. After I had purchased a Powerbook back in 2004, a friend of mine where I used to work asked... Sign in to see full entry.

posted by WhiteHat_TroubleMaker at 8:08 PM | add or view comments (9) | leave calling card | link to this | view only this entry

About this Blog

Eris, the goddess of discord in greek mythology, was not invited to the wedding Zeus held for Thetis and Paleus. She showed up anyway. And when she was denied entry into the ceremony, she inscribed the words "To the Fairest" on a golden apple and tossed it into the crowd of guests. The apple provoked the narcissism of Hera, Athena, and Aphrodite who each thought it should belong to themselves. And a feud of vanity began that would eventually lead to the Trojan War. I mean to cause some trouble, but for the right reason - at least I think so. I may embellish the truth, I may even lie to make a point. But I'm doing no worse than the company I've worked for. Ultimately, I just want people to know the real nature of .

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