When you mess with your own NFL uniform, you're trodding on hallowed ground. When you mess with Niner "colors," you're putting your ass on the line. Ask ex-49er owner Eddie DeBartolo. He tried changing the SF red and gold helmet into something sissified and damn near got tarred, feathered and run out of town on a rail. From what I read, I gather our present-day ownership has decided to put a marketing ploy ahead of their own personal safety. When DeBartolo tried to go from the gorgeously simple... Sign in to see full entry.