The Levi's CEO Has Very Definite Opinions on How You Should Wash Your Jeans
Levi Strauss CEO Charles Bergh says that you should never put your denim in a washing machine. Instead, they should be spot-cleaned when stains occur. If you want them washed completely after wearing them for days on end, wear them in the shower and soap them up. Bergh feels strongly that washing... Sign in to see full entry.