Yahoo's broadband launch nearing
Yahoo is rumored to be launching its broadband service next week in cooperation with SBC. Yahoo will receive a percentage of the DSL subscription revenue and will share advertising revenue sold on the service with SBC.
...Last quarter, Yahoo reported 1 million registered paying customers, many of whom purchased additional offerings for e-mail, personals and data storage. The changes have reduced Yahoo ad dependence from some 90 percent of revenue in 2000 to 60 percent this year.
...Creating a monthly billing relationship with customers could also make it easier for Yahoo to market incremental services, impulse buys and "micropayment" transactions that are more difficult to sell if customers are required to enter credit card account information each and every time.
Yahoo has not disclosed new details of the partnership. But in past announcements, the company has said it would include a DSL connection with a co-branded, customized Internet Explorer Web browser, as well as fee-based premium services. Some of the services bundled could include extra e-mail storage, extra photo storage and a revamped version of Yahoo's Launch Web radio player.