Friendster traffic analysis out
Nielsen analysis of Friendster traffic is interesting. They've found that the average visitor spends almost two hours on the site or twice as long as the top personals sites which still attract three or four times as much traffic. Thanks to Danah Boyd's blog:
"The member community format is quickly becoming a popular social network on the web," said Lauren Taub, Internet analyst, Nielsen/NetRatings. "Friendster's growth is impressive, but it is too early to tell if its early success is explained by unique functionality or the fact that it is currently a free service."