Ready, Fire, Aim! - Mihail's Public Blog: Amazon Search-Inside-the-Book evolves

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Friday, November 7, 2003

Amazon Search-Inside-the-Book evolves

Amazon's Search Inside the Book has been evolving over the couple of weeks since it launched the somewhat controversial new feature according to this New York Times story (registration required). And Amazon claims that "sales of books with Search Inside features have grown faster than sales of its other books." Makes sense. After all, most bookstores allow potential buyers to first browse thru the books. And that's considered a good tool to entice buyers into purchasing the book.

Until last week, users could print pages too, but Amazon shut off that feature so that a printout will now show a blank space where the book's text had been...Amazon has also said that it will limit any reader to viewing 20 percent of a book's pages in a given month, although it is not clear how the company would prevent people from logging in under multiple names or from different computers; Amazon declined to discuss security measures. "If a student just needs six to eight pages of a law book," Mr. Johnson of Creighton said, "I could see a student doing a screen capture and printing from that."

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