Ready, Fire, Aim! - Mihail's Public Blog: BN.com will no longer be a standalone company

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Friday, November 7, 2003

BN.com will no longer be a standalone company

End of an era. BN.com went public in 1999 in an attempt to take on Amazon.com. According to this WSJ story (subscription required):

Barnes & Noble Inc. offered to buy the remaining shares of online arm Barnes & Noble.com Inc. it doesn't already own in a deal valued at about $115 million in cash.

...Barnes & Noble has been buying shares of the online operation for more than a year. The move unwinds one of the more high-profile public offerings of the Internet era: Barnes & Noble.com's initial public offering in May 1999 was seen as a bold move as traditional brick-and-mortar retailers tried to position their online offerings to better compete with scrappy Internet upstarts. The IPO raised more than $400 million.

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