Young Americans may be souring on gas-guzzling SUVs
SUVs reached record sales in 2002 and bring profits of up to $10,000 on some of the vehicles according to this Wall Street Journal story (subscription required):
Now, however, some top U.S. auto officials quietly acknowledge signs that the leading edge of consumer culture is starting to shift against the industry's cash cows. The auto industry pays especially close attention to cultural trends, and some of its leaders say they see signs that Americans in their teens and 20s are far less likely than their elders to gravitate toward vehicles that drink a lot of gas.