Forbes.com: Significant increase or your money back
VentureReporter.net reports that Forbes.com has introduced a guarantee for its online advertisers, promising them ad effectiveness for larger campaigns:
The new service, dubbed the "Brand Increase Guarantee" promises advertisers that their brand metrics will increase, or they will get their money back.
The service includes a commitment by the advertiser to spend a minimum of $100,000 over 60 days on the site, after which Forbes.com will measure the impact of the campaign using online brand research firm Dynamic Logic.
In case the advertiser does not see a statistically significant increase in one of four Dynamic Logic-measured brand metrics--including attributes such as awareness of the brand, and purchase intent, among others--Forbes.com will return the money.