Sony to allow Dawsons Creek viewers to customize CD of songs on show
This is a significant development even if the analysts don't think it is earth shattering according to this New York Times story (registration required). Kevin Williamson realized early on that viewers do care about things like the songs or clothes or objects featured on a popular show, and smartly started to list the songs featured on each episode.
Users of the site, www.dawsonscreekcds.com, will be able to select up to 14 tracks for their CD's from an initial pool of about 75. The discs, priced at $11.95, will be made by Mixonic, a CD customization and duplication company in San Francisco.
...P. J. McNealy, research director at GartnerG2 in San Jose, Calif, said the new service was likely to have limited appeal to its target audience, as such "early adopters" already own CD burners and would probably prefer to just download the music instead of waiting for postal delivery. "Certainly there's some appeal to the personalization, but this implementation isn't earth shattering," he said.