Yahoo reports profit!
Yahoo has reported a net profit that is higher than expected, $28.9 million, or 5 cents a share, on sales of $248 million, according to this News.com story. The financials from Yahoo's three lines of business are:
• Marketing services: the most closely watched number as it encompasses Yahoo's core online advertising business. Revenue rose 22 percent to $147.4 million. Yahoo attributed the increase to more revenue from small to mid-sized companies through sponsored search services. However, barter revenue decreased.
• Fees and listings: comprises Yahoo's efforts to charge fees for certain "premium" services. Revenue jumped 124 percent from last year to $83.1 million. Excluding its HotJobs acquisition, revenue rose 66 percent from the growth of premium services such as personals and its DSL (digital subscriber line) product with SBC Communications. Yahoo added 500,000 paid customers from last quarter to a total of 1.5 million.
• Transactions: Yahoo's e-commerce business. Revenue grew 118 percent to $18.3 million due to more transactions and changes in pricing for the company's e-commerce site.