Ready, Fire, Aim! - Mihail's Public Blog: Yahoo meets Kelkoo in Europe

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Monday, April 5, 2004

Yahoo meets Kelkoo in Europe

Watch out Froogle/Google, here comes Yahoo -- at least in Europe as of a couple of weeks back -- according to this WSJ story (subscription required) last month:

Yahoo Inc. agreed to buy European comparison-shopping service Kelkoo SA for €475 million, or $576 million, underscoring the big Internet portal's renewed focus abroad.

The acquisition also furthers Yahoo's push to beef up its search-and-advertising activities, already anchored by about $2 billion of acquisitions in those areas last year. Kelkoo, of Paris, allows users to look up prices for products ranging from lingerie to airline tickets, and pockets a fee from online merchants when the users click through to their sites.

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