The Blogit idea is rooted in many Blogosphere conversations, some of
which appear here.
Sullivan, A Blogger Manifesto: "Most
non-blogger web journalism is still a little like television in the
1950s...[Blogging] is the first journalistic model that actually harnesses
rather than merely exploits the true democratic nature of the web. It's a new
medium finally finding a unique voice." "How would this ever make money?...In
2001, $27,000 came into my site via donations."
Anita Jensen: "I spend much much more than $36 a year
on magazines and I have absolutely no opposition to doing so electronically if
it can be made reasonably commensurate with my habits and reasonably
Kling: "...payment mechanisms that reward collections of
bloggers hold more promise for the long run." "If someone were particularly
efficient at [digesting information], we might appoint that person to
assimilate and filter a large quantity of information."
The Club vs. the Silo: "While I would not pay to subscribe to an
individual online journal, I might be willing to pay to join a club that gives
me access to a variety of journals."
Blogs in the Distribution System: "Somebody has to figure out how to
get money to flow to the reporter in Pakistan, the musician,
and [the] weblogs...Greater diversity of culture likely would be an
Quick: "...marketing syndicates of blogs to advertisers,
micro-payments that actually work... This is the only sort of writing I do that
I *don't* get paid for. And I'd like to get paid, whether other people want to
do it for luv or not."
Shirky, The Case Against Micropayments:
"...users want predictable and simple pricing...Micropayments...waste the
users' mental effort...by creating many tiny, unpredictable transactions..."
"Aggregation [is] the 'Disneyland' pricing model - entrance to the park costs
money, and all the rides are free. Likewise, the newspaper has a single cost,
that, once paid, gives the user free access to all the stories...As the
newspaper example demonstrates, aggregation and subscription can work
Rosenbaum, Making a Buck on 'Blogging:
"[Blogging could be] an excellent way for professional news gatherers to
distribute information to paying clients. I know a ton of un- and semi-employed
[journalists] all over the world [who could be] filing real news for pay."
A Business Model for the Paid Online World: "I hate the idea of being
nickel and dimed...I hate micropayments." "What about...a Publisher's Clearing
House kind of site, where you'd pick from a paid list of content providers and
pay the syndicator once."
Copeland: "Right now I'm doing this for fun, but
I've been talking with some very smart people about how we could be doing
this for a living."
Wertheimer, When you make me pay, I'll pay:
"Apologies if this sounds callous, but I will not voluntarily give money to a
self-published, noncommercial Web site...Why isn't there a weblog network that
charges one value for multiple sites?"
Searls: "For journalists who blog for a living...I believe
selling directly to readers — the public broadcasting model, roughly — offers
those readers a far more respectful exchange than any form of advertising makes
possible." Myster: "Why
not set up a micropayment system for everything on TV, making TV a completely a
la carte paid medium? [One reason:] the Broadcast Mentality can't
imagine making Big Money doing anything but selling advertising." Tip
Cone, Will Blog for Food: "Many
[existing] blogs...are in some way...advertisements for their authors." "Me, I
would blog for bucks tomorrow...I would blog for money if there was a way to do
it without changing the content or style of my work--I wouldn't subject readers
to annoying and disruptive ads, but I would accept sponsorship from the right
people...Publishing is how I feed my family. The Web, and weblogs, are
distribution channels for what I write."
Olsen: "The vast majority of 'full-time' bloggers would
love to make it a 'job'."
Important Bloggy Thoughts: "We still have to figure out how to make
money DIRECTLY from blogging."
Reynolds: "It might well be possible to knit together
a network of webloggers...under a framework that allowed
for...reputation-rating, and that paid based on the number of pageviews and the
ratings that each story received...With greater reach and lower costs than a
traditional newspaper, it might bring something new and competitive to the news
Jarvis: "[Bill Quick
and I were] wracking our brains to find some way to make this wonderful blog
Levine: "What about an AP
or Reuters made up of bloggers.
Newspapers could subscribe to the service and pick up stories, and so could
libraries...What about the library paying for a subscription to an online
serial that makes it available to residents. Abstracts are
available to everyone, but if your barcode number is entered...you see the full
Solent describes what I agree would be the ideal system for
compensating bloggers -- micropayments per read. If only someone would just
invent it, please...Virginia
Postrel says micro-payments won' t happen [and] links to an
Arnold Kling essay suggesting readers might pay to access a 'club' with
original work by affiliated bloggers."
Layne: "When it comes to making money, it's best to leave
out the likes of me and [Matt Welch].
We'll be there with sweat and labor and writing once the operation is safe for
Welch: "...things are developing very fast in this
"space"...helping bloggers make money for themselves)."
Go Publish Yourself: "Three thousand individual people are reading me
every day, and some of them give me money for it."
Hourihan : "...we can organize ourselves into these
[blogging networks] so that we can add value *and* make some money." "I
find when I'm paid to write...the quality of the work I produce is vastly
superior -- not because I have more space to say something necessarily, but
because I have more time to think and write more deeply."
Blogging for Dollars : "Until we create a financial structure to enable
the creation and maintenance of professional blogs, we won't see the best, next
generation of Weblogs."
What We're Doing When We Blog: a blog is "[a] collection of
posts...short, informal, sometimes controversial, and sometimes deeply
personal...with the freshest information at the top."
Cardoso: "Blogs will only come into their own
when...bloggers are able to make a living from their work...why shouldn't they
be rewarded -- as writers and artists are -- for the joy and interest they
Solent: "Giving a donation is slightly stressful...I would
like to see a way in which one could charge a tiny, really tiny, sum for each
pageview, and do it in a way that would cost the viewer no effort."
Bausch: "I wonder if more value will be found in
aggregating content from hundreds of weblogs (instead of a select chosen few),
and then paying those who participate in the system. The more valuable content
that the aggregator can pass along, the more money is given to the originators
of that content."
Bennett: "Micropayments, syndication, and microcontent
management... have the potential to pay back more than subsidized blogging."
Follow-up: "Here's my model of pay-for-blog: you pay for the blogs you
Postrel: "[Arnold Kling's
online journal club] is an alternative model that might work."