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benzinha - Re: What Ciel said about fonts for old people is true...

The design of this website, which is comprised of simple HTML pages, was done so that it could integrate seamlessly with the ecommerce store software. Basically the website design and layout are forced to remain within the constraints and limitations of the store software design and layout if they are to be integrated. Inevitably these constraints will produce conservative looking websites (that sometimes look like legal documents) but contrary to popular opinion, the appearance of a website is only important to the point of presenting a professional appearance. Optimization, user friendliness, intuitive navigation and an easy shopping experience are all far more important. 

A slick looking website never once in the history of the internet landed a web visitor on that website. . . . but they had sure better be able to find what they are looking for easily when they get there if the online vendor wants to sell anything. This makes the font size a critical consideration.   

posted by gomedome on August 31, 2008 at 12:33 PM | link to this | reply

Ciel - Re: The biggest problem I see is the small font.

Thank you for the input. Carefully considering the font sizes of a website is something that is vitally important, it is common sense to adjust to suit the target market. I will be addressing this but there is another aspect to this issue.  How the font looks across all browsers and screen resolutions. I may also lose the bold font weight in favor of normal which sometimes makes the font more readable.

In your closing sentence you have inadvertantly hit on what I set out to do. The product line is so colorful that I made the presentation website one basic primary color so as not to distract the site visitor from the product.  

posted by gomedome on August 31, 2008 at 12:17 PM | link to this | reply

What Ciel said about fonts for old people is true...

As the rainbow is barely visible it doesn't really add nor take away anything from the page.

I do lie spotting the tiny clouds off to the side when scrolling down, so it must be good, no?

I understood the product immediately, but larger font would open it up some, not make it so like a legal document. And, maybe in a deep turquoise blue, naw, going too far...heh heh heh

I like it and will probably buy some for my or for some ofmy grandchildren, I have 11 now.

posted by benzinha on August 31, 2008 at 12:20 AM | link to this | reply

The biggest problem I see is the small font.

Many grandmas and grandpas have notoriously poor eyesight--and I am in a position to state positively, that tiny print is a turn-off!

The colors did not put me off at all.  Neither did they particularly draw me in.  They are like pleasant background music at a restaurant where you are really interested in the food.

posted by Ciel on August 30, 2008 at 11:04 PM | link to this | reply

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