Comments on Writing a Good Press Release - Revelations of a Beginner

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Good to know. I may need to write many of them in my life.

posted by Vanidad on July 20, 2005 at 4:51 PM | link to this | reply

Close enough! Personally, I HATE writing them! (but they pay well...)

posted by L.E.Gant on July 20, 2005 at 3:39 AM | link to this | reply

I believe the secret to writing a good press release is not to come across like you are selling something. It needs to appear as if you are providing good information. As an editor I tended to file sales pitches straight in the bin

posted by Azur on July 19, 2005 at 8:51 PM | link to this | reply

Sounds good to me.
They go out from my office all the time (I don't do them) and your list pretty much seems to cover what I've seen being done there.

posted by word.smith on July 19, 2005 at 8:36 PM | link to this | reply