Ready, Fire, Aim! - Mihail's Public Blog: Marketing this author to success

Wednesday, June 22, 2005

Marketing this author to success

Thanks to the support of her family members Janet Evanovich has become a huge success according to this New York Times story (registration required):

And they have transformed Ms. Evanovich, 62, from a failing romance writer who once burned a box of rejection letters on her curb into a mini-industry whose success is beginning to emulate the sprawling domains of authorial heavyweights like James Patterson....While her success speaks to her tenacity and devotion to family, it owes as much to marketing prowess.

...Last year, she sold an estimated one million books in hardcover and three million more paperbacks, earning more than $3 million in royalties from the paperbacks and several million more in advances and royalties on the hardcovers. The empire now includes two continuing mystery series: one featuring the sharp-elbowed bounty hunter Stephanie Plum, published by St. Martin's Press, whose latest installment, "Eleven on Top" went on sale June 21, and a second, published by HarperCollins, which began last fall with "Metro Girl."

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