Ready, Fire, Aim! - Mihail's Public Blog: Forget Paris? Heck, no!

Friday, May 27, 2005

Forget Paris? Heck, no!

The Paris Hilton saga continues as our local news and the Today show and this Wall Street Journal column (subscription required) continues coverage of the how, why, what of the new Carls Jr. ad featuring the hotel heiress and star (who's mother will soon follow...not in a burger ad, no, but star of her own reality show).

There's no point in asking why Carl's Jr. deployed Ms. Hilton. It is perfectly obvious that she appeals to a healthy muster of young men (and to more than a few libidinous geezers). She will shift a few million burger combos for the company. Why? "Sex. In America an obsession. In other parts of the world a fact." (Marlene Dietrich said that, in case you thought it was Ms. Hilton.)

Updated 4:21 pm

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