Monday, May 23, 2005
Turn your worst nightmare into the American Dream
Carl's Jr. posted a 60-second version of its new soft-porn Paris Hilton ad on a website devoted to it, www.spicyparis.com, featuring her now signature line "That's hot". The site came to its knees last Friday, one day after launch, due to too much traffic from the male audience Carl's Jr targets with much of its advertising. According to this Reuters story:
The 30-second commercial, which features the hotel heiress washing a Bentley and chomping on Carl's Jr.'s Spicy BBQ Burger in a stringy black swimsuit, has generated media attention since hitting the TV airwaves last Thursday.
..."It was a mixed blessing," Carl's Jr.'s executive vice president of marketing, Brad Haley, said in a statement. "It turned out that Paris was too hot for our servers."
Great way to keep generating more press about this ad which had already generated significant pre-launch buzz. You have to give it to Ms Hilton for taking her social status and turning it into way more than 15 minutes of fame. And many more hundreds of millions of dollars. From just another socialite to media (dare we say, super)star.
And all the scandals and problems (sex video, hacked Sidekick and an abandoned sidekick, her best friend for decades) have done nothing to hurt her celebrity-induced career. Only in today's world (especially the United States) can you take your worst nightmare and turn it into the American Dream!
To name just a few, look at Paula Abdul, Martha Stewart, Hugh Grant. OK, maybe not Hugh Grant; but, come to think of it, sure he had to end his relationship with Elizabeth Hurley, sure he hasn't had any blockbuster films although Love Actually was charming, he is now dating Jemima Khan -- heiress to one of the biggest fortunes in England and former wife of Pakistani cricketer and current member of parliament, Imran Khan. So kids, listen up, scandal does pay.