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It's all in how you look at it - 2 Aug 2004 Foul! - Bless the local rag, as it is an endless source of material! In... World - Popularity rank: 9978
A blog's popularity rank is calculated using the number of unique readers each day for the past seven days. For example, if the popularity rank is 10, that means there are 9 blogs that are more popular than that blog.
"Unique readers" means that no matter how often someone reads a blog, they are only counted once when the popularity rank is calculated. This ensures fair rankings by allowing each person to only "vote" once.
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